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Google Ad’s Policy Changes and its Impact on Marketers

It’s Marketing 101, segmentation is critical to effectively target your market. However, marketers will be facing new challenges when creating targeted advertisements in the digital space due to Google’s most recent policy changes. On June 11, Google announced a new personalized advertising policy that prohibits employment, housing and credit advertisers from targeting based on gender, …

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The Future of “Smart Homes”

Connected entertainment, security, and climate control systems have become the cornerstone of high-spec homes.  In recent years, “smart” or “connected” homes have defined luxury within the home building industry. Smart home devices have grown significantly in popularity, as research states that the value of the smart home device market is set to grow to $135B …

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The Shift Towards Technology: New Hype or New Reality?

It’s no secret that the homebuilding industry is ready for technological disruption. Technology allows homebuilders to streamline business processes and better connect with homebuyers, resulting in superior customer experiences. Technology has reinvigorated the homebuilding industry and has allowed builders of all sizes to compete effectively. In an industry that was once perhaps overly cautious with …

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