Building Tomorrow: Using AI to Shorten the Sales Cycle
case study
Legacy South is leveraging AI to improve sales processes and reach their ‘thousand-home milestone’ within the next three to four years
In the bustling real estate market of Nashville, Tennessee, premier home builder Legacy South embarked on a transformative journey to enhance the home buying experience. With a vision to create personalized connections with their buyers, Legacy South partnered with OpenHouse.ai to revolutionize the traditional sales process by integrating AI technology into their operations.
By working with OpenHouse.ai, Legacy South sought to streamline the sales process, gain valuable insights into buyer preferences, and ultimately propel their growth towards delivering a thousand homes in the next three to four years.
The Hypothesis
Legacy South theorized that integrating AI into their sales process would not only enhance customer experience but also optimize operational efficiency. The team believed that by offering a more personalized approach through AI-driven interactions, they could:
Shorten the lead-to-sales conversion time
Gain valuable insights into buyer behavior
Make informed decisions regarding future developments
Ultimately accelerating their journey towards their ambitious milestone.
The Transformation
Legacy South implemented OpenHouse.ai’s solution, OpenConnect, to engage buyers through an interactive quiz, gathering data on their preferences, needs, and budget. Legacy South can now tailor recommendations, showcase digital show homes, and connect buyers with their sales team using this information.
By automating the initial stages of the sales process, Legacy South witnessed a significant reduction in the lead-to-sales conversion time from 90 days to approximately three weeks. This streamlined approach enhances customer satisfaction and provides their sales team with valuable insights to facilitate more meaningful and purposeful interactions with buyers.
The Impact
Reduction in lead-to-sales conversion time from 90 days to 3 weeks
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Looking Ahead:
As Legacy South looks toward the future, they recognize the transformative power of AI in shaping the trajectory of their business. With plans to deliver a thousand homes in the next three to four years, partnering with OpenHouse.ai remains at the forefront of their strategy. By continuing to leverage AI-driven insights, Legacy South aims to:.
Refine their offerings
Anticipate market trends
Deliver unparalleled value to their customers
The data collected through AI integration will also help to inform strategic decisions regarding future developments, ensuring that Legacy South remains on the leading edge in the industry.
