The Shift Towards Technology: New Hype or New Reality?

It’s no secret that the homebuilding industry is ready for technological disruption. Technology allows homebuilders to streamline business processes and better connect with homebuyers, resulting in superior customer experiences. Technology has reinvigorated the homebuilding industry and has allowed builders of all sizes to compete effectively. In an industry that was once perhaps overly cautious with the adoption of new technology, homebuilders are beginning to embrace these changes. Some of the influences of this technological shift include…

Generational Shift

Within the last few years, the management of family-owned businesses is transitioning towards younger generations, resulting in an enthusiastic acceptance of technological changes. Having grown up with the internet, this demographic understands the value of data and can advance their businesses through the use of technology.

Increased Exposure to Technology

As technology has become impossible to escape, our experiences as businesses and consumers have seriously shifted our perspectives and expectations. Other services and consumer experiences have raised our standards of positive customer experience, and analog solutions are no longer cutting it. From exploring floor plans online to making option selections as a home is being built, it is essential to use technology to provide a superior customer experience for homebuyers. Lastly, the decreasing costs of technology allow homebuilders of all sizes to use different data-driven tools. As technologies improve and evolve, they become more affordable. Gradually, midsize and smaller builders are increasingly able to integrate new technologies into their business practices.

Decreasing Costs

Lastly, the decreasing costs of technology is allowing for homebuilders of all sizes to utilize different data-driven tools. As technologies improve and evolve, they become more affordable. Gradually, midsize and smaller organizations are increasingly able to integrate new technologies into their business practices.

Today’s Leading Technologies

Within the homebuilding industry, there are a few technologies that are essential in surviving this new and evolving digital environment. Cloud computing allows homebuilders to streamline their business processes, all thanks to the automation within the cloud. Also, system integration into an ERP allows builders to access every component of their business in one convenient location! The increase in digitization of our world has made clear the importance of data security for businesses in every industry. The cloud facilitates data security as backups are regular and automatic. Another important technology within the home building industry is the development of on-site mobile capabilities. This technology works with your ERP to automate the sharing of all essential documents in real-time. The increase in connectivity allows for processes to be streamlined, ultimately resulting in an easy-breezy experience that your clients won’t forget.

So, What’s Next?

This industry is already in the midst of technological change, and the time has come to not just embrace it but leverage it. Beyond technologies like system integration and data security, the advanced use of data can be used to gain insights into personalization and advanced product development. Investment in real estate technology like OpenHouse.ai is necessary to effectively leverage the use of data in this industry. We provide a data-driven solution that helps you select optimal designs and floor plans to best serve the needs of your clients. Amidst the technological revolution in this industry, data is at the forefront, and we are excited to forge the digital future together.

– The OpenHouse.ai Team