fbpx

Lead Nurturing Case Study: How OpenHouse.ai and Data Enabled Trico Homes to Increase Sales

BACKGROUND In 1992, Wayne Chiu founded Trico Homes in Calgary, Alberta with the commitment of being a different kind of homebuilding company; one with an extra degree of care to create the best place to live for every individual at every life stage. Trico’s communities have now expanded into Cochrane, Airdrie, Chestermere and Okotoks bringing …

Lead Nurturing Case Study: How OpenHouse.ai and Data Enabled Trico Homes to Increase Sales Read More »

The Digital Future of Home Sales

If the COVID-19 crisis has taught homebuilders anything, it’s that adaptation and agility are necessary to survive. As people are forced to keep distant from each other, every industry has been pushed into embracing digitization and technology to keep business afloat. However, the homebuilding industry isn’t known for being at the forefront of technology adoption, …

The Digital Future of Home Sales Read More »

Google Ad’s Policy Changes and its Impact on Marketers

It’s Marketing 101, segmentation is critical to effectively target your market. However, marketers will be facing new challenges when creating targeted advertisements in the digital space due to Google’s most recent policy changes. On June 11, Google announced a new personalized advertising policy that prohibits employment, housing and credit advertisers from targeting based on gender, …

Google Ad’s Policy Changes and its Impact on Marketers Read More »

The Future of “Smart Homes”

Connected entertainment, security, and climate control systems have become the cornerstone of high-spec homes.  In recent years, “smart” or “connected” homes have defined luxury within the home building industry. Smart home devices have grown significantly in popularity, as research states that the value of the smart home device market is set to grow to $135B …

The Future of “Smart Homes” Read More »