As the use of artificial intelligence (AI) becomes more ubiquitous, the housing industry—and potential buyers—are looking to these new tools as an opportunity to improve housing supply, reduce costs, and speed up housing production.
Affordability, or lack thereof, continues to dominate conversations in Canada and beyond, especially when on the topic of housing… But why are we seeing a housing affordability crisis when the Government of Canada has promised measures worth $8.5 billion in the latest budget? The Province of Ontario put up $1.8 billion for water systems and other basic infrastructure needed to make homes livable. British Columbia extended tax exemptions on home transfer costs for first-time homebuyers and newly constructed properties. The list goes on… So what is the problem? Are homebuilders in Canada equipped to handle the increase in government investments to keep up with the demand for increased supply?
Some say the construction industry might be “too small and too low tech to scale fast enough to move the needle.”
But we disagree.
AI has the potential to play a significant role in addressing the housing affordability crisis and help builders modernize to keep up with increased demand through various means.
AI tools have the potential to assist builders and the broader housing industry with tasks such as design optimization, cost estimation and budgeting, project management, supply chain management, energy efficiency, predictive maintenance, prefabricated and modular construction, and even land use and planning.
Those tools are a significant start for builders looking to optimize their processes and improve their operations. However the real opportunities lie in the power of AI to transform the business of home building by understanding prospective buyers’ needs and wants and predicting market shifts before they happen.
That’s where OpenHouse.ai comes in. Through its AI-driven platform OpenConnect, OpenHouse.ai is improving how builders engage with high-intent buyers who are serious about purchasing a home and have the ability to do so fairly quickly and prioritize those leads for the sales team.
With OpenPredict, builders can use their own data to predict where their market is going to go. These unique—and accurate—insights equip builders to make adjustments based on a 90-day prediction of market shifts.
See all the ways AI can work for you and your construction business and book a demo at
A better understanding of prospective home buyers and their motivations for looking for a new home and an accurate prediction of market conditions 90 days in advance have the transformative potential to impact how homes are built and sold. For builders, AI integration is a crucial step in capturing valuable data, improving the buying experience, and informing decisions that will shape future planning and growth.
Is the construction industry too small and too low tech to scale fast enough to move the needle? Not with the help of AI.
