As Canada and the US hold their collective breath waiting for interest rates to drop, building material costs to stabilize (or, ideally, decrease), and development permitting and rezoning processes to reform so more homes can be built faster, home builders can use all of the tools at their disposal to improve customer engagement and streamline processes.
Enter, OpenConnect. At its core, OpenConnect is our AI-driven platform designed to reshape how home builders connect with potential buyers, improving engagement and qualifying high-intent leads.
When builders have a deeper understanding of buyer sentiments and behavior, you can tailor their approaches and make more informed decisions. We’ve put together a summary of the top data insights that OpenConnect provides that you can leverage to transform your business as a homebuilder. Because one thing is for sure in this dynamic landscape: AI isn’t just the future—it’s the present.
What AI-driven Insights Does OpenConnect Offer Home Builders?
- An in-depth analysis of website visitor behaviour reveals buyers’ preferences and identifies common trends, helping you to understand precisely what buyers are looking for.
- Prioritise leads for your sales team. OpenConnect helps identify high-intent buyers versus low-intent buyers. Don’t let your sales team burn their tires on leads that don’t value their outfit.
- Measure how effective your marketing campaigns are. User interaction data helps to tailor your content based on how your customers navigate and engage with your offerings, including where you may be losing them.
- Monitor potential buyer activity on your listings to better understand what features they may be looking for (or not) in a home.
- Increase customer engagement with content tailored to them through personalised metrics.
- Reduce sales cycle time by engaging better-informed high-intent buyers.
- Refine your product offerings and customer service experience with detailed feedback analysis.
With access to OpenConnect, you’ll receive a detailed report each month with these insights, which will help your team make more informed decisions and enhance your processes to improve sales cycle times, optimize your offerings, and elevate your customer service.
In a rapidly changing landscape where market uncertainties are the only constant, homebuilders need innovative solutions to deliver an exceptional customer experience and meet buyers where they are. OpenConnect offers a transformative AI-driven platform that empowers you to revolutionize your approach to customer engagement, empower your sales and marketing team with data-driven insights, and streamline operations.
From understanding buyer preferences through website analysis to prioritizing leads and refining marketing campaigns, OpenConnect equips homebuilders with the tools you need to succeed in a competitive market.
Now is the time to embrace the potential of AI-driven insights and take your business to new heights. With OpenConnect, the future of home building is within reach.
Innovative Functions of OpenConnect To Increase Sales
- User-specific questionnaire paths that evolve based on individual responses.
- Customized listings that automatically adjust to align with the homebuyer’s vision.
- Real-time notifications to sales teams about high-potential buyer activities.
- Identification of opportunities for up-selling.
- An AI-powered chatbot feature that keeps the conversation going after hours.
- Mobile optimization ensures a seamless experience for users on any device.
Reasons Why OpenConnect is the Secret Weapon for Savvy Home Builders
- OpenConnect’s predictive insights place builders ahead in rapidly changing markets.
- The platform refines lead qualification, maximizing time spent on promising prospects.
- Personalized customer journeys crafted by OpenConnect lead to higher sales conversions.
- OpenConnect’s focus on high-intent leads minimizes expenditure on low-return prospects.
- Comprehensive support and service highlight OpenConnect’s commitment to user success.
- Data-driven strategies enabled by OpenConnect guide builders’ long-term planning and growth.
- Easy onboarding process with seamless integration into builders’ CRM and ERP systems.
