fbpx

AI Technology – Finding the Balance Between Privacy and Personalization

The power of data is impossible to ignore. As we continue to catapult into a digital world, data and information is only getting more advanced; and arguably the most revolutionary technology of our time is– artificial intelligence (AI). What makes this technology so novel is its ability to gather, analyze and combine vast quantities of …

AI Technology – Finding the Balance Between Privacy and Personalization Read More »

Improving the Homebuying Journey

Buying a home will likely be the biggest purchase you make in your life. Although this emotional purchase process should be full of excitement, it is often full of frustration. Currently, about 55% of homebuyers who purchased a home within the past five years, hit snags in the homebuying process– that just isn’t right! As …

Improving the Homebuying Journey Read More »

Changes to Apple’s IDFA: What does this mean for homebuilding marketers?

During its annual Worldwide Developers Conference in June, Apple released several changes to its devices and operating systems, as it always does. But tucked within the shiny new user interface were a series of privacy updates to iOS that have more or less eliminated a critical part of in-app mobile advertising and measurement—Apple’s IDFA. In …

Changes to Apple’s IDFA: What does this mean for homebuilding marketers? Read More »